Why is a Target Audience Important?

Initial Main Character Influence

Character Influence

Initial Location Ideas

We decided to chose fun and unique locations for our video. We understand that we must have more locations than in our previous thriller videos. Therefore, we finally decided on a bedroom, a bridge, a high street, changing rooms of a clothing shop, an arcade and a bowling alley. These locations are in keeping with the codes and conventions of a pop video, as they are exciting and enjoyable, emotions which we want our audience to feel when watching our video.  

Initial Make Up Ideas

 This is a short and brief video of our make up ideas. Colour is a main theme in the 80's fashion so we will need to make sure we use bright and bold colours on our actors in order to achieve the full effect.

Prelim / First Practise

This was initially a vine video of Amber practising the chorus of our first chosen song, "Material Girl". By practising early on in the process, we have a better chance of making the editing process of our video much smoother. If our main character knows the lyrics to the song and what lip syncing movements are needed, we will be able to finish the filming process earlier and spend time in more depth throughout editing.

Although we have now changed our song, this prelim is still relevant as we can look back upon how we have developed the "Star Image" quality in our video by highlighting the main actor to make sure that she has precisely mimed the correct lyric of the song.   

Basic Storyboard

Madonna Material Girl Lyrics

Material Girl Lyrics

The song below shows the lyrics that Amber has to learn in order to film our music video. These lyrics will be mimed by Amber when she is in front of the white background and the camera is just on her face and shoulders.